Senior experience strategist
User research, strategy and design
Using research, data and design to understand people, make sense of complex problems and improve digital experiences.
Selected work
A selection of projects spanning user research, experience strategy and digital design, from complex payment infrastructure to customer-facing digital experiences.
Mastercard
Research and strategy for complex real-time payments infrastructure
Audi
In-depth research to inform a redesign of the Audi UK owners area
About me
I'm a digital experience professional with over 20 years of experience across UX, research, design and digital delivery.
My approach starts with understanding the problem before designing the solution. I use qualitative research, quantitative data and collaborative design to understand people's needs, identify opportunities and help teams make better decisions.
I've worked across consultancy, global financial services and higher education, partnering with product, technology, business and design teams to turn complex challenges into clearer strategies and better digital experiences.
My skillset
User research and insight
Discovery research, interviews, contextual inquiry, usability and concept testing, synthesis and evidence-based recommendations
Experience strategy
Connecting user needs, organisational goals and strategy to identify opportunities and influence decisions
Data-informed design
UX measurement, analytics, information architecture and prototyping to evaluate experiences and guide improvement
I start by understanding the problem before designing the solution. By combining user research, behavioural data and design thinking, I help teams uncover unmet needs, challenge assumptions and identify opportunities to improve digital experiences.
I bring a broad perspective spanning research, information architecture, UX strategy and hands-on design. I'm comfortable moving between detailed user insights and wider organisational goals, translating evidence into clear recommendations that help teams make better decisions and focus effort where it matters most.
I also enjoy helping teams build their capability, whether through collaborative problem-solving, sharing research insights or developing more effective ways to measure and improve experiences.
Get in touch
I'm open to new opportunities, please drop me a message or find me on LinkedIn.