https://www.flatoutdesign.co.uk/projects daily 0.75 2013-12-10 https://www.flatoutdesign.co.uk/case-studies/diageo-global-b2b-ux daily 0.75 2026-10-09 https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256993436-4TKXXFNG7VAMRWWDESVM/future_experience_map.png Global B2B UX Strategy A "future state" journey map to illustrate the goals and strategic direction of the project. https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256482836-ZAZRAMB6P0FP366SCJGQ/20171011_160555.jpg Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256512411-BP5C9JK9BB8JN3WJR922/20180906_130350.jpg Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256537690-46O3CJVO6EUU6OCOSU6M/20180906_130439.jpg Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256580853-DXJ6YKEW05PDS24EAHK8/20180906_130422.jpg Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256620071-2MQOYIN2EIG2Y4ZI2WZD/20171114_120841.jpg Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256163494-3J8PRBLTIIDMJQ54AO9Y/Screen+Shot+2018-09-06+at+16.54.16.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256163357-FIE8KFATNBSBYTP1R429/Screen+Shot+2018-09-06+at+16.54.42.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256166248-Y0MAT1GTNB2F32II24PP/Screen+Shot+2018-09-06+at+16.55.13.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256186954-6DO5NE9LBHHAU4D1GQVG/Screen+Shot+2018-09-06+at+16.55.31.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256177637-FULSKL9LI5JE8BIEABA2/Screen+Shot+2018-09-06+at+16.55.51.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256189160-LAHJN57U5MS5SMR1C73Y/Screen+Shot+2018-09-06+at+16.56.22.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256198274-319K9QAA8XVJDV07CA72/Screen+Shot+2018-09-06+at+17.04.32.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256197773-3F4XAZU4S8QEI8NK8M2K/Screen+Shot+2018-09-06+at+17.04.58.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536256204955-MVQX7SD51YS8NZ5LSHIH/user_flow.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536255698195-16Y058TRZJ8WSVE5XE2S/Screen+Shot+2018-09-06+at+17.38.24.png Global B2B UX Strategy https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536254554032-44JFQ08OQ8FLKSEGFEA9/mockupMacbook.png Global B2B UX Strategy https://www.flatoutdesign.co.uk/case-studies/mobile-app-ux-concepts daily 0.75 2026-10-09 https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536232486012-D953XOSIZ5WTXWSDML2B/Flow.png Mobile App POC - App flow diagram https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536228206032-LUVLYT678MEQKMVZ96DB/diageoapp.png Mobile App POC - Screen vIsualisations in-situ https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536232235943-LQYR4XJ4KQFRPH62LGI6/diageo-app-sketches.png Mobile App POC - Initial Sketches https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536232556321-GV9F0WXRO2ZP56PL698R/Diageo+App.jpg Mobile App POC - Output from initial workshop https://www.flatoutdesign.co.uk/contact daily 0.75 2026-10-09 https://www.flatoutdesign.co.uk/home daily 1.0 2026-10-09 https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1675966717033-YMO45E1MH9GJ4A682W44/ips_how_it_works.png Home - Mastercard Research and strategy for complex real-time payments infrastructure Read case study → https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536068384587-3QJIDMI7182LBJ1IT2E6/AudiOwners.png Home - Audi In-depth research to inform a redesign of the Audi UK owners area Read case study → https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1675914312885-C8H755ET6CG8PRQ2OXNK/mc_symbol_opt_73_2x.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128345483-CNVATMBO9XM7GV4JV67O/audi.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128348655-WI09Q64QRYG12FA7QSV9/tommy.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128346351-6H30LIPOD89DLI1DK3AA/ck.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128347052-S5STOQFZHUDHHU9E1UA3/diageo.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128345987-TSKT0RWUQM6708IE3247/bandf.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128346724-T1099YBU4FO5OG54GC8M/DandG.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128347307-9VAJCG78VUG933EW2SH2/goedhuis.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128347788-HDG9SDO19IMO2NYHNTB9/habitat.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128347904-STEBA38MVMYL687JNRQC/halfords.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128348178-174T3W4CT6C50RPIS30T/punch.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128348399-341JJ2L4DOYKNI4P7QVQ/Sligro.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128348902-PAGC1X2U1W02U5S6ILPM/Vic.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535128349026-LG6BKQBP4MG2OJC7OR42/Yoox.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535121341539-A0G5HNDR6ZPUG4ERFD3X/new+profile.jpg Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535559037541-XMJWLYWK4PEDYM1BIFX7/Group+4.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535559021664-6MNQP3N2R3ZHY4LEMDQK/Group+3.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/4b0a17ce-8a81-48d1-8509-c81bc0e90672/Image+Oct+10%2C+2026%2C+10_12_18+AM.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535715561282-6EZSB6S7COLAKDXHPBB5/IMG_3102.jpg Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535717896230-L46FJUP3Z8M52XEWTKSW/exp+map.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535717426876-M8UBFNY14TOR66OUZSZR/diageoapp.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535717928692-KDHUURNF7B1VTSBOF04G/personas.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535718489994-MV1BFEW35HHA8OLV0OEL/Flow.png Home https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535718805486-IPUJU4TFYLUOLR3W4KOT/Usability.png Home https://www.flatoutdesign.co.uk/case-studies daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1675966717033-YMO45E1MH9GJ4A682W44/ips_how_it_works.png Case studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535717928692-KDHUURNF7B1VTSBOF04G/personas.png Case studies https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536257687616-J4986RW74VQL9060A64N/Tommy.png Case studies https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1535809384677-2Q7G44S8W7K4SEDS3WD9/Screens.png Case studies https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536260276175-2VTKN514WUE68ZLT0HTV/mockupMacbook.png Case studies https://www.flatoutdesign.co.uk/case-studies/pvh-ux-research-design daily 0.75 2026-10-09 https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536164187240-HXWCD8GGREI126QRYJXA/Tommy.png Luxury fashion e-commerce UX https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536243928506-NTYDRC6FJ1Y6VR3K0DQQ/CK+checkout+diagram.png Luxury fashion e-commerce UX - Redesigned checkout flow https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536244840999-FZEDSIW1TLJ2PC6RITKT/Screen+Shot+2018-09-06+at+15.37.05.png Luxury fashion e-commerce UX - Wireframes for international payment and delivery methods https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536247633727-M2JJCXEW3G7BHV7R4LIF/user_flows__my_account_-_signin_register.png Luxury fashion e-commerce UX - Defining user flows https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536247633759-OKJWQVV6EVGFS1YQJTPG/user_flows__search___browse.png Luxury fashion e-commerce UX - Defining user flows https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536247638542-C287LNXT5KFEJ5OJDW5X/th_pdp__omni-channel_.png Luxury fashion e-commerce UX - An omni-channel PDP, a first for these brands https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536247667413-RUZZZ1CS3VZ5YYZ59HEZ/c-004_global_header.png Luxury fashion e-commerce UX - Various header states https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536247671308-NT859ERR9LTXM4OEPGQU/page+list.png Luxury fashion e-commerce UX - The full list of wireframes for this large e-commerce site https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536247669363-9Q7L75J5QFF4LLDM8J87/new_arrivals_v1.png Luxury fashion e-commerce UX - Design iteration for a navigation A/B test https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536248155709-YL9VQ3FDJZCXPXRY1TRC/Screen+Shot+2018-09-06+at+15.47.55.png Luxury fashion e-commerce UX - Frame grab from usability testing https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536248157213-J9YDAU5RP14K88AZ1R01/mr+tappy.jpg Luxury fashion e-commerce UX - Mobile testing set up https://www.flatoutdesign.co.uk/case-studies/audi-user-research daily 0.75 2026-10-09 https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536234291499-BDDK1JK58EIRER2ZDOWR/20170410_163832.jpg Audi user research - Desk research, sometimes a window is better. https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536234896636-AYLGUDABKQCNQBPJJR8B/Screen+Shot+2018-09-06+at+12.54.18.png Audi user research - Page from research proposal deck for client https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536234581580-WAUM0BY4E9EIRSFCX8LK/Screen+Shot+2018-09-06+at+12.49.13.png Audi user research - KWHL matrix used for research planning https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536235043545-EXI6ZJATQF6P9IT45F73/Screen+Shot+2018-09-06+at+12.56.48.png Audi user research - Snippet from test plan document https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536234392450-UBTL11VQI3505FRN5MI1/Screen+Shot+2018-09-06+at+12.45.40.png Audi user research - Snippet of screener questions https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536235246819-VCX098PB6SI51ILE4Z0N/Screen+Shot+2018-09-06+at+13.00.17.png Audi user research - Snippet from interview topic guide https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536235724090-KLEITN5DG625F2MGXPWF/Screen+Shot+2018-09-06+at+13.06.26.png Audi user research - Spreadsheet of data from interviews https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536233600309-374VM983BCKUDH8OT7M1/whiteboard.png Audi user research - Whiteboard session to identify themes https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536233603638-JPMBVMO7H38DSDYGDQ12/postits.png Audi user research - Improvising when whiteboards are taken! https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536238376851-WK58Q0YAIUC9AAK42C9X/owners_blueprint_current.png Audi user research - Current state sitemap highlighting issues to address https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536237650218-Q7KT03ZB1DW43F8SCOYF/Screen+Shot+2018-09-06+at+13.35.44.png Audi user research - Highlights from interviews expanded upon https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536237651396-1RLT1T8U5Q8G82A4FBFU/Screen+Shot+2018-09-06+at+13.38.33.png Audi user research - Quotes from interviews to provide rationale for changes https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536237925380-72O9M9ZSUGWLPWFWRZ2E/Screen+Shot+2018-09-06+at+13.44.56.png Audi user research - Highlights from interviews expanded upon https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536237646118-UWOPD5JOG2OH2O4XKFS0/Screen+Shot+2018-09-06+at+13.36.58.png Audi user research - Verbatims and summaries from interviews https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536237654347-NZBCE3TXY5I87FNEX0GK/Screen+Shot+2018-09-06+at+13.39.03.png Audi user research - Mockups with rationale annotations https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1536068384587-3QJIDMI7182LBJ1IT2E6/AudiOwners.png Audi user research https://www.flatoutdesign.co.uk/case-studies/real-time-payments daily 0.75 2026-10-09 https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/1675966717033-YMO45E1MH9GJ4A682W44/ips_how_it_works.png Mastercard real-time payments https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/b5dbd61d-d94e-44f7-bc10-0430bfb62c97/scheme-overview-2x.png Mastercard real-time payments - Multi payment system dashboard Ops dashboard design for customer running multiple payment products in multiple regions https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/fc829136-f258-43c9-8711-483c365cd283/Noc-DB.png Mastercard real-time payments - NOC Dashboard Dashboard for use in Network Operations Centre managing one instant payment system for a single country. https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/769f4fa0-254a-4385-ab79-52685cd6e90e/design+process.png Mastercard real-time payments - Indicative design proccess https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/2305d375-47b2-4542-b066-4b6a497c0e49/Made.png Mastercard real-time payments - Examples from design system https://images.squarespace-cdn.com/content/v1/5b7ffe87620b855db50f10f0/d2eb735d-863e-4d88-b9d1-ca5b5639b9b0/NOC.png Mastercard real-time payments - Context of use Operational control centre